Microsoft Store Game Publishing Guide: How to Launch PC Games on Windows Store (2026)

Microsoft Store Game Publishing Guide

As the Windows Store (Microsoft Store) continues to grow on the PC platform, more and more developers are exploring opportunities to publish their games on Microsoft Store. Compared with traditional platforms, Microsoft Store offers unique advantages in global PC user coverage, official featuring opportunities, and long-term organic traffic.

What is Microsoft Store Game Publishing?

Microsoft Store game publishing refers to distributing games through the Windows Store (Microsoft Store), enabling global reach, monetization, and ongoing operations via Microsoft's official platform. A publishing partner typically handles onboarding, store optimization (ASO), and promotion resources.

Why Choose Microsoft Store?

Global Windows PC audience   

Official featuring opportunities (Spotlight, collections)   

Long-term organic traffic potential   

Suitable for casual, simulation, strategy, and hybrid games   

Bigfishcube Advantages

Bigfishcube specializes in Microsoft Store PC game publishing and operations. We have successfully published over 30 titles, with many receiving official featuring and placements from Microsoft.

Strong experience in Microsoft Store publishing   

High success rate in obtaining official featuring   

Full-cycle support from onboarding to promotion   

Experience across multiple game genres   

Our Services

Game onboarding and publishing support   

Microsoft Store page optimization (ASO)   

Official featuring application and coordination   

Long-term live operations and updates   

Work With Us

If you are looking for a Microsoft Store publishing partner, feel free to contact us. We help developers succeed in the global PC gaming market.