How to Improve Visibility and Downloads on Microsoft Store Through ASO: Bigfishcube's Success Stories

As the PC gaming market continues to grow, Microsoft Store has become a prime distribution platform for developers. However, with a large number of legacy games occupying top spots on the platform, new games face significant competition. This is where ASO (App Store Optimization) comes in.

At Bigfishcube, we have deep expertise in ASO strategies for Microsoft Store, helping new games boost visibility and downloads. In this article, we share three successful case studies that highlight how ASO optimization leads to consistent growth and visibility in the Microsoft Store.

1. How New Games Achieve Growth Through ASO

1. Case Study 1: Coin Dozer Simulator: Arcane Pushers

• Game Type: Casual Simulation

• Optimization Strategy: Targeted ASO to improve game visibility and keyword rankings.

• Results: After nearly a month of cold start, the game's daily page views increased from single digits to nearly 300 without relying on any recommendation traffic.

  
  

2. Case Study 2: Stone Sparkle Swap: Match 3 Puzzle Game

• Game Type: Match-3 Puzzle

• Optimization Strategy: Ongoing ASO optimization in the casual and match-3 game categories to boost visibility and ranking.

• Results: After a year of limited visibility, ASO optimization boosted page views from single digits to nearly 300, without relying on any recommendation traffic.

  
  

3. Case Study 3: Dream Dinner: Cooking & Restaurant Time Management

• Game Type: Restaurant Management

• Optimization Strategy: A combination of strong ASO and Microsoft Store's editorial resources.

• Results: During the Spotlight feature, daily page views surged from 200 to 2K. Even after the recommendation ended, the ASO strategy continued to amplify traffic, reaching 4K daily views.

  
  

2. Why ASO Is Crucial for New Games on Microsoft Store

With legacy games occupying top spots in Microsoft Store’s ranking, new games face significant visibility challenges. Therefore, ASO optimization is the only way for new games to stand out. By refining keywords, optimizing store page visuals, and enhancing user engagement, developers can boost game ranking and visibility, ultimately gaining organic traffic from Microsoft Store.

3. Bigfishcube’s Expertise in ASO Optimization

As a professional publisher for Microsoft Store, Bigfishcube has extensive experience in ASO optimization and Microsoft Store's editorial system. We help developers not only optimize their ASO but also access more resources and support, such as editorial placements, events, and collections, ensuring long-term game growth.

4. Why Choose Bigfishcube for Your Game Publishing

• Expert ASO Optimization: Our team understands Microsoft Store's algorithms and editorial system, offering precise ASO strategies for developers.

• Access to Editorial Resources: We can help developers secure editorial placements on Microsoft Store, including Spotlight, Events, and Collections.

• Comprehensive Publishing Support: From game launch to ongoing optimization, we provide full support to ensure continued game growth and exposure.

Conclusion

Through powerful ASO optimization and editorial support from Microsoft Store, Bigfishcube has helped developers break through the competition on the platform. If you're looking to boost your game's visibility and downloads, we invite you to collaborate with us.

Contact

Email: publish@bigfishcube.com